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University of Arkansas senior tight end Trey Knox is a two-time Southeastern Conference academic honor roll selection. Arvest Bank is pleased to announce it has reached an agreement with Knox to promote a different kind of education.
Arvest and Knox have agreed to a name, image and likeness (NIL) deal in which the parties will work together to promote financial education via their social media platforms. The content will focus on budgeting, establishing credit and credit scores, and the importance of saving, among other topics. Knox has been an Arvest customer since his freshman year.
“Everybody understands how important a game plan is in the game of football,” Knox said. “Being an Arvest customer has reinforced to me that it’s equally important to have a sound strategy when it comes to your finances. I’m proud to team with Arvest to help spread that knowledge.”
This is Arvest’s first NIL deal and reflects its commitment to providing financial education to its customers and the communities it serves. The bank encourages its customers and community members to follow Arvest’s Twitter and Facebook platforms to receive the content.
“It’s been fun to watch Trey’s career as a Razorback and equally enjoyable getting to know him away from the field,” said Donny Story, local bank president for Arvest in Fayetteville. “Our shared interests in financial education made this deal an ideal fit. We’re excited to share this content that is designed to help people – especially those managing their own finances for the first time – make good decisions.”