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As 2023 comes to a close, many organizations are looking back at their data points and sharing those with the public. Google recently released its annual search trends for 2023 for the United States and regional hubs like Jonesboro, AR, Springfield, MO, and Little Rock, AR.
Overall U.S. Search trends
In 2023, the War in Israel and Gaza dominated U.S. search trends in the “news” category, followed by the Titanic submarine, and three named Hurricanes: Hilary, Idalia and Lee.
The top 5 most-searched-for books were My Fault by Mercedes Ron, Fourth Wing by Rebecca Yarros, Hello Beautiful: A Novel by Ann Napolitano, The Wager: A Tale of Shipwreck, Mutiny and Murder by David Grann, and Red, White & Royal Blue by Casey McQuiston.
Video games even have their own category, with Hogwarts Legacy being the top searched game in the U.S. Connections came in second, followed by Baldur’s Gate 3, which swept every category at the Game Awards 2023 last week, including Game of the Year.
In the movie category, the top 5 most searched-for movies were Barbie, Oppenheimer, Sound of Freedom, Everything Everywhere All at Once and Guardians of the Galaxy Vol. 3.
Google even included a “how often” category, with “how often do you think about the Roman Empire” taking the top position.
The question took the internet by storm towards the end of the summer with memes and videos going viral on various social media platforms, challenging users to ask their husbands, boyfriends, fathers and other men how often they think about the Roman Empire.
Surprisingly, many men answered that they think about the fallen empire nearly every day, some even more.
Other top-searched “how often” questions included “How often is the World Baseball Classic?”. “How often is a blue moon?”, How often is the World Cup?” and “How often do trains derail?”
Interesting regional search trends
People in Little Rock searched the most for “uconn vs san diego state” in the entire U.S.
The Jonesboro area was the only place in the U.S. with “brazilian wax near me” as a top trending search.
Placing second in the U.S. in top trending searches for “kaleidoscope”, a TV show on Netflix, were people in Springfield, MO.
In each three regions the number one trending search for “tour” was none other than Taylor Swift.
For each region, the number one searched TV show was The Last of Us, followed by The Night Agent, and The Golden Bachelor.
In both Jonesboro and Springfield, the top searched “near me” term was for “dispensary near me”. In Little Rock, “pawn shop near me” took the top trending search for this category. Though, Springfield also had “pawn shop near me” in the top third trending search.
To see all of this year’s trends, visit trends.google.com.