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Gov. Sarah Huckabee Sanders and the Arkansas Department of Health launched a statewide campaign May 6 to connect pregnant women and new mothers with care available at local Arkansas Health Units.
The “Claim Your Care” campaign aims to help women find prenatal and postpartum services, nutrition support, breastfeeding resources and immunizations through 92 health units operating across all 75 counties.
The launch coincided with the third annual Month of May Block Party and Women’s Health Expo in Little Rock, hosted by Sanders, the Department of Health and the Department of Human Services. Health units across the state held open house events the same day.
“As a mom of three kids, I know that pregnancy can be overwhelming, and that’s why we are launching this campaign to help women get the care they deserve, no matter what part of Arkansas they call home,” Sanders said.
The health units are county-based public health clinics staffed by nurses and other healthcare professionals. Services include prenatal care, pregnancy testing, postpartum care, mental health support and help connecting with local providers.
The clinics accept insurance, but services are provided at no out-of-pocket cost to women without insurance or with limited ability to pay.
“We have 92 AHUs across 75 counties providing services for mothers,” said Arkansas Secretary of Health Renee Mallory. “But services only help if women know about them.”
Arkansas Surgeon General Dr. Kay Chandler said early prenatal care improves outcomes for mothers and infants.
“This effort is about making sure every mother in Arkansas knows she is not alone and that care is within reach,” Chandler said.
The campaign builds on the Healthy Moms, Healthy Babies Act, which Sanders signed in 2025. The law directed $45 million toward maternal health and established presumptive Medicaid eligibility for pregnant women.
The act also created reimbursement pathways for doulas and community health workers and expanded Medicaid coverage for remote ultrasounds, blood pressure monitoring and continuous glucose monitoring during pregnancy.
Arkansas Secretary of Human Services Janet Mann said her agency is supporting the campaign to make sure women know about Medicaid services available to them.
“Bettering the maternal care system in our state is a top priority for our agency,” Mann said.
Health unit services include prenatal and postpartum care, WIC nutrition services, family planning, immunizations and confidential testing and treatment for sexually transmitted infections.
Women can find their nearest health unit at ClaimYourCareAR.com.
