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The ribbons cut! Nature’s Way ushers in new era with Chamber ceremony

Nature’s Way Natural Lifestyle hosted a ribbon ceremony celebrating its grand reopening after a six-month shift out of the grocery business at its downtown square location in Mountain Home.

The ceremony was put on by the Mountain Home Chamber of Commerce and was attended by family, friends, and guests from other local businesses in the Mountain Home area.

“Ladies and gentlemen, if you haven’t had the opportunity to come in and check out the new store, it is gorgeous inside,” said Erric Totty of the Mountain Home Chamber of Commerce. “There are too many unique gifts to even fathom to try and mention, but come check it out at Nature’s Way right here on the square in downtown Mountain Home.”

In addition to the store’s supplement section, which the owners preserved, Nature’s Way now features home goods, aromatherapy, crystals, health and beauty supplies, and clothing for all ages. The store also features goods for relaxation and meditation.

They will also be offering a massage therapy service through Jeremy Hodges, who will have a back room in the store. The store has also received some renovations as well as new fixtures.

Some food and drinks are still offered, such as freshly ground nut butters, local eggs, local raw honey, Neighbor’s Mill Bread, and health-conscious beverages. Local tea and coffee are also still sold by Nature’s Way.

Brands for the store range from smaller Etsy producers to more recognizable names like Duke’s. Clayton said he and Meagan only focus on stocking brands that match their family’s values.

Many of the products come with a backstory and are made through sustainable and eco-friendly means. Many of the brand’s Nature’s Way sells also donate to causes like sex trafficking prevention and other popular causes.

Founded in 1978, Nature’s Way has seen its fair share of changes throughout its 44 years of being open. In the 90s, the store was bought out by some of the store’s employees before finally landing in the hands of Jack and Ruth Anne Clayton.

Under the Clayton’s leadership, the store grew and expanded into what residents enjoy today. In 2015, the store found itself changing again as Duncan Clayton joined his parents at the store, allowing them to transition into retirement. He would later be joined by his wife, Meagan Clayton, in running the store in 2018.

Nature’s Way’s decision to move away from the grocery business mainly stems from the encroachment of big box stores, which have begun moving in on the organic health and lifestyle movement after COVID-19 jump-started an interest in healthy living for many people around the world.

Now, the very items that made Nature’s Way unique as a grocery store have found their way onto the shelves of Walmart and other grocery stores.

During the store’s ribbon-cutting ceremony, guests referred to Nature’s Way’s new direction as “fresh,” “bold,” and “youthful.”

For more information on Nature’s Way Natural Lifestyle, please call (870) 425-7677.

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